SEO
What is on page seo?
What is off page seo?
Keyword Analysis
How to do a seo audit for a website
What is link building?
Different techniques of link building
SMO
How to maintain social media hygiene
Following social media calendar
Post ideas- frequency of post in FB page
How to schedule fb post
Proper use of hash tags
Running ads in social media platforms
Different ad formats in facebook and linkedin
Optimising ads to improve performance
- How to set budget and target audience
- How to use remarketing tag
- How to increase likes, shares and comment for facebook page
How to improve engagement, reach and brand presence using social media
SMO
PPC
What is PPC?
- How it’s different from Organic SEO
- How to create Adword account and manage
- How to create successful campaign
- How to create better ads
- Understanding bidding in Adword
- Understanding conversion in PPC
Email Marketing
Why email marketing for business
- Understanding Do’s and do not’s of E-mail marketing
Creating attractive email content
How to avoid web spamming
How to track your email conversion sand visitors through emails
Email Marketing
Affiliate Marketing
Affiliate Marketing
- Understanding Affiliate Marketing
How to find best paying affiliates sites
Detailed coverage in CJ(commission junction)
How to optimize your blog and website for affiliate marketing
Content Marketing
Why quality content is essential for website
How to write unique content
How to engage your visitors with useful content
How to submit your content in the web for link generation
How to earn as freelance content writer
Online Reputation Management
Online Reputation Management
- Understanding ORM
Need for ORM
Steps for effective Online Reputation Management
Impact of negative conversations
Understanding sentiments of a brand
Crisis management
ORM case studies
Inbound Marketing
- What is difference between inbound and outbound marketing?
What is the meaning of inbound marketing?
How do you do inbound marketing?
Does inbound marketing work?
What are examples of outbound marketing?
Is SEO inbound marketing?
Is PPC inbound marketing?
How do you develop an inbound marketing strategy?
What is inbound/outbound marketing?
What are the major components of marketing strategy?
What is b2b inbound marketing?
Inbound Marketing
