Digital marketing trends in 2020 seem to be here to hang around longer than you expected. These trends are similar to the world of fashion – new and unexpected things might pop up! If you don’t want to fall behind in the competitive race, here are the top trends in digital marketing 2020 that you need to follow mandatorily.

Chatbots

What are they?

  • These specialized kind of software are designed to work for interaction with clients on chat boxes
  • They are either text or audio based.

Chatbots excel and are preparing to power 85% customer service this year; when asked a question, they search the database for answers and can be fun to deal with. It is expected that by 2022, chatbots will help businesses save $8 billion a year. They are already among the most huge emerging trends in digital marketing 2020 with 80% businesses claiming they need to switch to using chatbots in 2020.

Personalized emails

What makes them one of the most popular digital marketing trends in 2020?

  • Emails are popular and useful communication methods and their importance can’t be ignored
  • Emails are here to stay so why not compete and make them stronger?
  • It leads to the growth of more personalized and individual content
  • Email automation encourages you to connect with larger audiences

Browsing history also helps in better email marketing and boosts sale of products.

Content marketing

What makes content marketing future of digital marketing 2020?

  • With few changes, content marketing standards have altered and content marketing is important for anyone looking to sell online.
  • Consumers choose to look into ads in feeds inspiring purchase.
  • Good quality content comes up with deep understanding of your target market and 93% marketers have rated interactive content effective in educating potential buyers.
  • Precise form of marketing by targeting particular audiences contributes to successful digital marketing campaign.
  • Competition for quality content creators for optimal results is high.

Voice search

Voice commands work as goldmines for advertising and seem to be the future of digital marketing 2020. Find out how:

  • Starters may use voice commands and search for things easily online.
  • They act as ideal marketing tools making these virtual assistants and speakers helpful.
  • Speech is more conversational and easier than typing.
  • More and more websites are switching to creating website content match accordingly.

Social media influencers

How Social media influencers will rule digital marketing trends in 2020?

  • Getting popular celebrities and individuals who can act as influencers will highlight your product well.
  • A social media influencer team can help spread message well.
  • Target audiences can be impacted well and differently and can compete with even high profile celebrity endorsements.

Artificial intelligence

Artificial intelligence is the future of digital marketing 2020 and are useful in product recommendations and campaign optimizations. Personalization is the key to its growth among other digital marketing trends for 2020.

Messaging apps

Facebook has over 1.3 billion monthly users and Whatsapp has over 1.6 billion active users. Private messaging groups and apps have let businesses take fair advantage with major brands monetizing these apps and sending and receiving money shall become easier. 63% of online users prefer company websites with live chat option.

Video advertising

Digital marketing specialists are competing to grabbing maximum consumer attention through engaging videos that are among top trends in digital marketing 2020.

Omnichannel marketing

Covering all bases and channels of marketing will ensure that you stay among the top with latest digital marketing trends in 2020. Potential buyers can be tracked on multiple channels and they shall get more targeted advertising.

Faster mobile WebPages

In order to stay among the top trends in digital marketing 2020, focus on AMP projects and accelerated mobile pages and higher Google ranking has increased as it guarantees boost in local SEO.

Digital marketing trends in 2020 or just any year are not easy to forecast and only a smart digital marketing agency can help you choose a professional perspective.