The concept of conventional marketing is relatively new since AI, chat bots, and IoT have gained popularity. It has grown significantly since 2012. However, there is still a lack of awareness about conversational marketing among brands. Conversational marketing is the practice of having one-on-one, real-time conversations with customers about their needs and preferences. Using the [...]
There has never been a better time for consumers to take charge of the buying process since they have access to all of the information they need before speaking with a sales rep. Thanks to the power of inbound sales, it is possible to bring changes on your marketing strategies. Inbound marketing approaches such as [...]
If you have ever been confused about how to drive organic traffic to your website in an effort to get to the top of Google, you must know that gaining increased organic traffic from different search engines should not always look like a distant dream, which means organic traffic generation is still achievable with ease. [...]
Digital marketing trends in 2020 seem to be here to hang around longer than you expected. These trends are similar to the world of fashion – new and unexpected things might pop up! If you don’t want to fall behind in the competitive race, here are the top trends in digital marketing 2020 that you [...]
