The concept of voice assistant might seem fresh in the digital world but the whim of it is long rooted in the early adopters. With the advent of various digital voice assistants, it is one of the most talked-about topics in the search industry. The evolution of voice search escalated from smart phones to smart speakers and voice assistants worldwide among all age groups.
With the quantum rise of digital assistants on fad, both teens and adults tend to enjoy personal assistance through voice queries. No wonder, one-fifth of the total queries on Google happen to be voice searches. If you are a business holder on Google, it is quintessential to know how to optimize your website for voice search for an SEO success.
Create content that is rich in voice search optimization and gain the organic grip over the search engine rankings. Considering the fierce competition rivaling for higher rankings, we suggest five important strategies accordingly to ensure better ranking of your site and content.
- Use Structured Data
Is your content optimized with schema or structured data? If not, then your goal is to use it to enhance your website’s voice search optimization on the search engine results page (SERP). Structured data organizes and classify your content to create a visually appealing SERP to the audience under pinned with voice search-friendly succinct answers. The strategy goes ahead to give you an edge over your competitors.
- Claim Your Google My Business Listing
Most of the voice search users look for “near me” answers. But to know how to optimize your website for voice search and ensure smooth voice-friendly experience is the real deal.
Help customers find you when they ask Google to display businesses in a particular area. Here’s a way out to make your business make the cut with voice search optimization on the SERP!
Leverage Google My Business Listings and let Google know that your business is located in a particular place or area, provide area codes, add special news and updates! Also, optimize the “near me” searches by embedding the content with local keywords, and watch your SEO ranking shoot up straight away!
- Create Mobile-Friendly Content
Without a shadow of doubt, mobile phone beats any second digital device when it comes to a seamless voice search experience. With 56% of all the voice search queries made on a smart phone, it is now the gateway to the search industry. Build mobile responsive website contents with voice search optimization and offer an amazing user experience to leverage SEO success.
- Boost up the Loading Speed of Your Website
Loading speed of the website affects the voice search optimization significantly. Voice searches need spontaneous results and slower websites that take eternity to answer the verbal queries are abandoned quickly. Now you may be thinking how to optimize your website for voice search? Start with speeding up your site load today to deliver intuitive results and improve your website’s organic traction.
- Use Long-Tail Keyword Phrases
We are aware that voice searches are longer than keyboard searches due to their conveyance style. But creating separate contents for each voice search term is not feasible. So how to optimize your website for voice search? You can simply include all the keyword phrases in a full-fledged post and watch how your content attracts your target audience. Hire content writers who can create content including all the long-tail keywords receptive to the vocal queries.
